World Premiere of The Flood
Opera Columbus proudly presented the grandest production of the 2018-2019 season, titled “The Flood.” This exceptional collaboration with ProMusica Chamber Orchestra marked the world premiere of an opera inspired by the historic Great Flood of 1913 in Columbus.
In a departure from the organization’s conventional print marketing approach, an impressive 95% of the promotional efforts for this production were strategically focused on digital platforms. Leveraging innovative strategies, we even advertised our production on The Weather Channel, effectively capturing the attention of a wide audience and driving significant traffic to our ‘flood’-themed campaign. Our marketing endeavors garnered notable national recognition, including a prominent feature in the Wall Street Journal, as well as extensive coverage in various other prestigious publications across the country.
The result of our dedicated promotion was nothing short of remarkable. This world premiere event achieved a resounding success, culminating in three sold-out performances that left audiences captivated by the enchanting storytelling and artistry on display.
DATE: WINTER 2019
CLIENT: OPERA COLUMBUS
CATEGORIES: PROMOTION, STRATEGY
HIGHLIGHTS
DIGITAL OUTREACH
95% of the production was advertised on digital outlets only.
RECORD SALES
Record high ticket sales for the company as a whole with almost 3 sold out nights of performances.
