Art Exhibition Visual Identity

Visual Identity for Museum Exhibition

I led the creative direction and execution of the visual identity for a new exhibition at the National Veterans Memorial and Museum, titled IDENTITY: Exploring Veteran Narratives through Art + Music.

For this powerful exhibition, I designed the complete visual identity, capturing the essence of veteran stories through a cohesive and impactful design. I created all visual assets, including the logo/title treatment, rack card, hot card, wall vinyls, lyric boards, and art labels. Each piece was carefully crafted to ensure a unified aesthetic that complemented the exhibition’s theme of exploring Veteran narratives through art and music. This project allowed me to blend creativity with storytelling, helping to enhance the visitor experience while staying true to the exhibition’s purpose.