Artivism4Earth Initiative
Artivism4Earth was a powerful initiative uniting artists, educators, and scientists from the University of Utah and beyond to create performance pieces inspired by the science of climate change. I joined the project to lead the website’s development on SquareSpace, helping shape a cohesive, fully branded digital presence aligned with the university’s standards.
I collaborated with administrators and university staff to build dedicated landing pages for each performance piece, offering an immersive online experience. I also supported promotional strategy and coordinated the live video rollout during the event, which reached audiences in over 32 countries.
Following the event, the website was migrated to a custom platform and repurposed as a lasting project overview. This transition invited the continuation of the initiative’s mission by encouraging new artwork submissions and evolving visual content that reflects the movement’s ongoing impact.
HIGHLIGHTS
“Jennifer came onboard as website manager and design consultant at a crucial stage of our project, and it was the best hire we could have made: Jennifer transformed and sharpened the vision, message and presentation as well as managed an enormous and complex content matter. Her clear understanding of the best way to present the project, as well as her dependable, easy-going collaboration-style made Artivism for Earth a vastly improved product. I sincerely believe that we could not have done it without her expertise and vision!”