Branding for the FREEDOM 5K
Led the complete branding and design initiative for the inaugural FREEDOM 5K, a patriotic race held over the Fourth of July weekend. Tasked with creating a distinct and memorable brand identity, I designed a bold and dynamic logo that captured the essence of both the event and the holiday’s celebration of freedom. This logo served as the foundation for a wide array of visual assets, including promotional materials, digital marketing graphics, and social media posts.
In addition to the logo, I developed the graphics for the race shirts, which became key memorabilia for participants, and designed custom medals awarded to runners, ensuring the visual language was consistent across all touchpoints. From the promotional flyers to the signage at the event, the branding not only brought cohesion to the event but also contributed to building excitement and community engagement.
This project was a significant success, and the Freedom 5K branding was well-received by participants and local audiences, positioning the event as a highlight of the holiday weekend festivities.